The WILD Mission

Get outside. Love it. Protect it.

and most importantly

Live Fiercely

WILD was founded with the mission to preserve public lands and national and state parks around the United States for all citizens to use and enjoy. WILD will be donating 10% of all proceeds to the Public Land Trust company who also has a mission to protect public lands around the country.

WILD donates 10% of proceeds to The Trust for Public Land and another 10% to Breast Cancer Research Foundation to support the fight against breast cancer.

TPL is partnered with The North Face, REI, L.L. Bean, and Coca-Cola in order to fund land restoration and preservation campaigns around the country. Help preserve public lands today by shopping at our website or donating

WILD posts donation updates on our website at the end of every quarter so you can see where your money is going.

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“The lover of nature is he whose inward and outward senses are still truly adjusted to each other; who has retained the spirit of infancy even into the era of manhood.”

— Ralph Waldo Emerson, Nature